The newest road show flying under the flag: mach2 - Eat better. Move more.
Initiated by the “Gmünder ErsatzKasse” (GEK) has interpreted the semicircular form of the ZENDOME in a totally new way. With a completely printed membrane the ZENDOME.domescape will be travelling all through Germany from the 3rd of may to the 25th of October. Connected by a tunnel the two ZENDOME.75 appearing as the “Nutrition Dome” and the “Sport Dome” become a public magnet in the centres of 28 cities delivering their important messages.
“Move your body and eat right” is the agenda of the GEK. Supported by six national sporting associations and the agency DIE CREW the initiative is making use of the special geodesic dome space by ZENDOME on their tour from Hamburg, Berlin, Stuttgart and Nürnberg all the way to Fürth and Augsburg to create awareness on this important crusade. Prevention by help of healthy nutrition and sport – how can this be realized in every day life?
On 153 m² of ZENDOME the agency Die Crew has created an entertaining and fun concept: The guests ride through an interactive Africa on fitness bikes, run through woods near Grabouw, navigate a boat through the Storms River Canyon and also get to know Ergo racers, Cross trainers and rowing machines.
All this is complemented by providing knowledge about a more healthy life which is presented by competent personnel in the Nutrition Dome.