Advertising-Studio Hohmann

Advertising-Studio Hohmann



IFA 2007

IFA 2007

The most innovative developments of the entertainment technology where presented in Berlin at the “Internationale Funkausstellung” (IFA) from 29th of August to 3rd of September.

Exactly the right event to also present a totally new setup of the ZENDOME modular range: for the corporate presentation of TrekStore the advertising agency Hohmann came up with a very special creative appearance.

The team for Corporate Architecture and Design used the ZENDOME 150.M as a quarter sphere, statically hanging it from the ceiling from merely three connection points attached to the ZENDOME Plug-Ins.

Together with the integrated stage, it created an extraordinary “Concert Shell” that was illuminated with coloured light and projections of dancing silhouettes.

The rotunda in the colours of its corporate design – orange, silver and black – presented TrekStore as a leading manufacturer of mobile multimedia products.  

By the help of Dieter Bohlen, US 5, Charles Shaw & Band and Jessica Wahls from the No Angels the fair stand became a real party venue.
At the same time, the brightly illuminated ZENDOME.30M was On Air: also used as a quarter sphere it hosted the radio stations Sunshine Live and JAM FM, giving them a perfect setting for exciting live coverage, interviews and games.

This way, at the leading trade fair for Consumer Electronics, both “ZENDOME Shells” where highly regarded and offered the perfect space for the high standards innovative Lifestyle products demand.


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