Successful premier: The ‘Berlin Design Dome’ had a very impressive appearance at the 47th ‘Salone Del Mobile Milano’ in Milan from the 16th to 21st of April 2008. For the first time the ZENDOME.150M introduced itself as creative ambassador to Berlin and enchanted the 270.000 visitors of the most important fair for furniture and product design.
150 exclusive square meters taken by the ‘Space for Ideas’ was where the ‘Made in Berlin’ exhibition was hosted. 20 young Berlin designers with their objects and mobile exhibition architecture as well as the curators Francois Burkhardt and Werner Aisslinger proved that design and quality form the German capital are way up amongst international standards.
This project once again proved that the ZENDOME and its ‘Space for Ideas’ has multiple variation possibilities: adding a red and white point the dome turned it into a stylized Berlin TV tower. The high factor of recognition for this internationally known architectural symbol was successfully used to position Berlin in this international forum and to communicate the creative potential of the ‘City of Design’ in order to achieve utmost awareness.
Also, the international media reaction proved that the concept of the Berlin partners for this enthralling event in Milan was very successful.
With a total height of 15 meters, the geodesic dome was situated very visibly in the Via Vincenzo Forcella in the middle of the Zona Tortona and became the attraction point for many important meetings: the special atmosphere of the ZENDOME guaranteed effective networking between exhibitors, companies, distributors, manufacturers, media representatives, project partners and sponsors.
The ‘Berlin Design Dome’ functioned perfectly as exhibition space: compared to many other showrooms spread over the entire city, the objects where much more impressive in front of the pure white membrane of the ZENDOME; the cupola with a height of 8 meters was perfect for the different lamp designs of many exhibitors and the geodesic structure as a whole was the ideal space to make the exhibition one fabulous presentation.
Appearance of the Berlin Design Dome
Film showing the first attempt to errect the TV tower point:
Video Berlin Rocks! Party:
'Made in Berlin' with DJ Erich Bogatzky
Milan Fair 'Salone Internazionale del Mobile’ (only in Italian language)
Katja Hiendlmayer, Hidden Fortress
Picture gallery for download: