NIVEA Beiersdorf AG

NIVEA Beiersdorf AG



Nivea DNAge Anti-Aging-Campaign

Nivea DNAge Anti-Aging-Campaign

New aesthetic forms for innovative products – with its timeless elegance the Show-DOME.75 Basic was the perfect setting for a very special product presentation: Supporting the Nivea DNAge Anti-Aging-Campaign, the geodesic dome toured through Austria from October to December 2006.

Branded with the well known blue and white Nivea logo, the Show-DOME of our Austrian distribution partner was placed at different much frequented locations by the Division4 Agency, making it an attraction that could not be missed. The first event was at the famous museum area in Vienna, before the mobile Pop-up Shop moved from Graz to Salzburg during a period of more than six weeks presenting space for innovation.

At the centre of these three cities, promotion teams in the Show-DOME attended the customers needs, leading them through a branded world of entertainment that was completely designed in blue and white interior with lounge furniture and Information Terminals perfecting the NIVEA corporate communication.

The Show-DOME75 Basic in Austria: extravagant space for a successful product launch, ambience with perfect style for innovation, cosmetics and customer service.


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